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BYD Caribbean CPL Campaign Privacy Policy

Effective Date: August 1, 2026

This Privacy Policy explains how your personal information is collected, used, stored, and shared when you submit your information through this website or any related promotional campaign, including the BYD Caribbean x Caribbean Premier League (CPL) campaign.

This policy covers data usage in the following territories:

The local authorised BYD Dealer/distributor in any of the participating locations above is responsible for collecting your personal information and is the data controller of your personal information.

By submitting your information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal information as described below.

1. Information We Collect

We collect personal information that you voluntarily provide to us when expressing interest in BYD vehicles, participating in campaign promotions, or requesting information. This information may include:

  • Contact Information: Full name, email address, phone number, and country/territory of residence within the Caribbean region.
  • Vehicle & Interest Preferences: Vehicle models of interest, purchase timelines, test drive requests, and preferred local dealership.
  • Marketing & Consent Preferences: Records of your consent to receive promotional emails, SMS, or direct contact regarding BYD products, CPL event updates, and offers.
  • Technical Data: IP address, browser type, device information, and usage data collected automatically via cookies or similar tracking technologies when navigating our landing page.

Our promotions and test drive requests are intended for individuals 18 years or older. Must have a valid driver's license issued by your local market's state authority to participate.

2. Retention Period

We will not use and store Personal Data longer than necessary to fulfil the above mentioned purposes and shall remove the collected Personal Data after the necessary period to achieve the purposes described in this Privacy Policy has passed or as required by Applicable Data Protection Law.

3. How We Use Your Information

We use the personal information collected via our landing page for the following business purposes:

  • Lead Generation & Sales Outreach: Connecting you with authorized BYD dealerships in your respective country to fulfill requests for test drives, price quotes, or sales inquiries.
  • Marketing & Communications: Sending you newsletters, promotional offers, updates regarding BYD vehicles, and special CPL x BYD collaboration events (where you have provided consent).
  • Contest & Promotion Administration: Managing entries, selecting winners, and delivering prizes associated with CPL x BYD campaigns or giveaways.
  • Analytics & Improvement: Understanding how visitors interact with our campaign page to optimize marketing strategies and enhance user experience across the Caribbean.

4. Direct Marketing & Consent

By submitting your information and opting in on the landing page form, you explicitly consent to BYD Caribbean and its network of authorized regional dealers contacting you via email, phone call, or messaging applications (e.g., Email, SMS) for marketing, sales follow-up, and promotional purposes.

You may withdraw your consent or opt out of direct marketing communications at any time by clicking the “Unsubscribe” link in any promotional email or by contacting us at the details provided below.

5. Sharing & Disclosure of Your Data

To serve you effectively across various Caribbean territories, we may share your information with:

  • Authorized Regional Dealerships: Local BYD distributors and sales partners in your country to handle direct inquiries, sales, and service calls.
  • CPL & Event Partners: Event organizers or co-sponsors strictly as required to fulfill contest entries or event access linked to the CPL x BYD campaign.
  • Service Providers: Third-party vendors providing website hosting, lead management tools, email delivery services, and data analytics.
  • Legal Requirements: Public authorities or legal entities if required by applicable laws or to protect our rights and security.

We do not sell your personal data to third parties.

6. Regional Data Transfers & Protection

Because BYD Caribbean operates regionally across multiple islands and territories, your information may be processed or stored outside your home country. We implement reasonable technical, administrative, and physical security measures designed to protect your personal data against unauthorized access, loss, or alteration in compliance with applicable Caribbean data protection laws.

7. Your Rights

Depending on your country of residence, you may have the following rights regarding your personal data:

  • The right to access the personal data we hold about you.
  • The right to request correction of inaccurate or incomplete data.
  • The right to object to the processing of your personal information and to request the restriction of processing of your personal information.
  • The right to withdraw marketing consent at any time.

To exercise any of these rights, please contact us using the information below.

8. Cookies and Tracking Technologies

Our landing page may use cookies and similar technologies to measure campaign effectiveness and personalize your experience. You can adjust your browser settings to refuse cookies, though some features of the page may not function fully as a result.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact us at:

BYD Caribbean Marketing & Data Privacy Team

Website: bydcaribbean.net/cpl

Email: marketing5@byd.com

You can also make direct contact with the authorised dealer/distributor in your location. Additionally, you may also reach out to the relevant regulatory or supervisory authority in your location for more information on your data subject rights.